🎧 Listen Anywhere
In this episode of The Deconstruction Podcast, we sit down with Alessandro Cernuto, founder of Sorso Wellness Water — a fast-growing company that scaled from an idea to 30+ technicians in just five years. We dive into how he built his operation, systemized every part of his business, and tapped into the booming health and wellness market with a truly premium water product.
Alessandro shares his journey from his family’s door-to-door cookware business to creating a process-driven, fully remote operation. We talk about lead generation, automation, sales systems, team management, and why passion and process are the real secrets to growth in construction and trades.
You’ll also learn why most tap water isn’t as “safe” as it seems, what makes true alkaline water different, and how building the right systems frees business owners from the day-to-day grind.